What do #SocialMedia platforms and free to use #GenAI tools have in common? Too long didn’t read: trading data for access. At some point over the past 15 or so years, we’ve become complacent with trading significant amounts of our personal data (instead of money) in exchange for access to social media networks. Similarly, we’re …
Why do I doubt AI will steal all of our jobs? Three word summary: consumer purchasing power. If AI replaced all of our jobs, then everyone would be unemployed and unable to purchase products, pay our rents and mortgages, pay for entertainment, and so on… And if we’re unable to afford, well, anything because we’ve …
As news feeds continue to get more saturated and consumer behaviour with social media changes, brands are going to need to engage consumers in much more considered ways. And with a TikTok ban looming in the USA, over the past few days we’ve seen users flock to Xiaohongshu (translated as “Little Red Book”, though often …
Should you be worried about AI search hiding your digital PR coverage? Maybe. That’s because not all publishers are allowing AI bots to scan their sites, and some AI bots don’t scrape behind pay walls. This means some top publishers (such as the The New York Times) won’t be included in the AI Search Summary. …
No? Me either. Until I realised it’s possible… and probably already happening. Recently I learned about They See Your Photos, a site that allows people to see just how much image recognition systems are able to interpret about us from a regular photo. All one has to do is upload a photo then wait for … Continue reading
We all use AI multiple times daily, without even realising it. It seamlessly integrates with our daily tasks and experiences – making some things easier, making other things possible. But we don’t call any of that “AI”. In fact, when the AI works as expected, it’s nearly always referred to by the product name or … Continue reading
After successfully keeping an orchid alive for a year, last year I decided to give owning plants another try. Every week I diligently checked their leaves and soil, misted them with water, and monitored the humidity and temperature. I event joined a Reddit community about plants for advice! All was going well until it was … Continue reading
Yes, that’s right: I play a massively multiplayer online (MMO) strategy game outside of work, and after a year of successfully running my guild – and growing it from 5 to 68 players – I thought I’d share what I’ve learned… Text messaging can be effective communication The MMO I play doesn’t have any voice … Continue reading
In 2023 I went to Manchester for a long weekend. My husband had a two-day event to attend, and I hadn’t yet visited the city so viewed it as an opportunity to explore with my camera, meeting him in the evenings for dinner before bedtime at the hotel. For two days I had the luxury … Continue reading
Do you think Artificial Intelligence (AI) representations of real people (aka “deepfake”) have a place in business communications, external or internal? Before you answer that, I’ve got three hypothetical scenarios for you to consider – Scenario one: internal business-wide updates In this scenario, we’ve created deepfakes of your senior leaders (perhaps the CEO or the … Continue reading
As courses to teach people how to use AI are popping up, I thought I’d share three (actually helpful) ways you can use AI – specifically Generative AI like Claude, Gemini, Chat GPT, or Copilot in your marketing or communications role today.* What would you add to this list? *Please check your company policies for … Continue reading
The Venetian Lagoon is prone to heavy fog during winter, turning the nearby islands into visually mysterious places with an eerie feel. In fact, this fog is why the house fronts in Burano are so colourful: so the residents can see them through the dense fog from the lagoon. I visited the area for a … Continue reading
Photography is the art of sharing how we see the world. We each have our own unique perspective on how we engage with colour, light, geometry, and people. I have always considered myself an observer of the world, watching and noticing how we interact with each other and our environments. These pictures share a glimpse … Continue reading
In 2022 the “quiet luxury”* aesthetic began to appear in social media feeds, gaining momentum through 2023 and still going strong in 2024. And while I think this trend will continue for a while still, I think we’re about to see a shift away from mass commoditisation and towards the luxury of tailored craftsmanship. Three … Continue reading
Call me Katie 