Photography is the art of sharing how we see the world. We each have our own unique perspective on how we engage with colour, light, geometry, and people. I have always considered myself an observer of the world, watching and noticing how we interact with each other and our environments. These pictures share a glimpse … Continue reading
Author Archives: Katie Poole
Goodbye hashtags, hello word of mouth. What to expect from brand social media in 2025
As news feeds continue to get more saturated and consumer behaviour with social media changes, brands are going to need to engage consumers in much more considered ways. And with a TikTok ban looming in the USA, over the past few days we’ve seen users flock to Xiaohongshu (translated as “Little Red Book”, though often … Continue reading
Worried about AI Search hiding PR coverage? Here’s what to know and do
Should you be worried about AI search hiding your digital PR coverage? Maybe. That’s because not all publishers are allowing AI bots to scan their sites, and some AI bots don’t scrape behind pay walls. This means some top publishers (such as the The New York Times) won’t be included in the AI Search Summary. … Continue reading
The next big trend? One-of-a-kind & personalised luxury
In 2022 the “quiet luxury”* aesthetic began to appear in social media feeds, gaining momentum through 2023 and still going strong in 2024. And while I think this trend will continue for a while still, I think we’re about to see a shift away from mass commoditisation and towards the luxury of tailored craftsmanship. Three … Continue reading
Addressing harmful bias from AI systems
My wish for 2025? To improve the harmful bias we see coming from AI systems, to create a more equitable future. For the past year I’ve been working in the AI space as a Communications Manager, learning about AI and helping businesses communicate about this complex technology. And here’s the thing: AI is (basically) holding … Continue reading
Photo Diary: shop fronts in Madrid & Valencia, April 2023
In 2023 I visited Madrid and Valencia in Spain, and, inspired by Facundo de ZuvirĂa’s images of Buenos Aires on display at FundaciĂłn MAPFRE, I photographed a number of shopfronts. I’ve always enjoyed street photography, but de ZuvirĂa’s work inspired me to focus on capturing the fleeting moments of what life looks like today. It’s … Continue reading
Staying Motivated in Lockdown
Daily motivation is something I’ve struggled to find while staying so close to home for so many months, away from friends and colleagues, without the stimulation of new sights, sounds and smells, so I’ve set myself some goals to try to help with staying motivated – and one of them is to walk 100km this month. Art is also one of the things I miss the most with lockdowns, so walking 4 hours round trip in the freezing cold for this opportunity was a no brainer. Continue reading
Why I won’t be shopping the Black Friday sales
Black Friday’s coming up. It’s the Friday after American Thanksgiving, which is always the fourth Thursday in November. And my favourite holiday as an adult because it brings together my whole family, without the stress of presents. (But I hate the history of the holiday – it’s truly embarrassing.) Growing up in America, just about … Continue reading
Sample sales and designer items
It’s no secret that I love a sample sale; like most of us I’ve been conditioned to love a good deal. And getting up to 95% off designer items feels like a win. But it’s easy to go overboard at these sales, buying for the “deal” and imaginary lifestyle. (How often do you *honestly* have … Continue reading
What to look for in a quality garment
Knowing what tiny quality details to look for in garments is easy – once you know what you’re doing! I was lucky enough to learn by proximity: growing up, my mom was always sewing. She made her own clothing throughout her teenage years in the 1960s & 1970s, when I was a child she made … Continue reading