In October 2018 I decided to quit fast fashion.
That year I placed 12 orders on ASOS, and in 2019 I placed just two: one order to try something on, the other to use up my vouchers.
And I’m not even going there with my regular trips to Zara, Mango, Topshop, H&M, & Other Stories, Cos, et. al “just to see what’s new in…”
Here’s my motivation for how I made this change:
1) The stress of not having space to put everything I chose to keep. And then donating it when the volume became overwhelming.
2) The stress of overspending on multiple sizes and styles, and hoping the refund came through before the credit card bill / rent / utilities were due.
3) The disappointment of seeing my paychecks dropped off at the local charity shop in the form of clothing I no longer wanted. It started to feel like throwing my money away.
4) The guilt of what the fashion industry does to the environment and how fast fashion garment workers are treated.
This last motivation was the key for me: once it fell into place I no longer felt like I was doing this change “just” for me (as much as I needed it!) and it was easier to address.
Are you a fast fashion shoppoholic like I was? Are you trying to kick the habit? What’s your motivation?
Dress: Beaufille via charity shop 2019
Necklace: 1970s vintage 2019
Barrettes: 1970s vintage via eBay 2019
Much love, Katie xo