Tag Archives: Social Media

What do social media platforms and free to use GenAI tools have in common?
Tech

What do social media platforms and free to use GenAI tools have in common?

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What do #SocialMedia platforms and free to use #GenAI tools have in common? Too long didn’t read: trading data for access. At some point over the past 15 or so years, we’ve become complacent with trading significant amounts of our personal data (instead of money) in exchange for access to social media networks. Similarly, we’re … Continue reading →

Goodbye hashtags, hello word of mouth. What to expect from brand social media in 2025
Tech

Goodbye hashtags, hello word of mouth. What to expect from brand social media in 2025

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As news feeds continue to get more saturated and consumer behaviour with social media changes, brands are going to need to engage consumers in much more considered ways. And with a TikTok ban looming in the USA, over the past few days we’ve seen users flock to Xiaohongshu (translated as “Little Red Book”, though often … Continue reading →