No? Me either. Until I realised it’s possible… and probably already happening. Recently I learned about They See Your Photos, a site that allows people to see just how much image recognition systems are able to interpret about us from a regular photo. All one has to do is upload a photo then wait for … Continue reading
We all use AI multiple times daily, without even realising it. It seamlessly integrates with our daily tasks and experiences – making some things easier, making other things possible. But we don’t call any of that “AI”. In fact, when the AI works as expected, it’s nearly always referred to by the product name or … Continue reading
Yes, that’s right: I play a massively multiplayer online (MMO) strategy game outside of work, and after a year of successfully running my guild – and growing it from 5 to 68 players – I thought I’d share what I’ve learned… Text messaging can be effective communication The MMO I play doesn’t have any voice … Continue reading
Do you think Artificial Intelligence (AI) representations of real people (aka “deepfake”) have a place in business communications, external or internal? Before you answer that, I’ve got three hypothetical scenarios for you to consider – Scenario one: internal business-wide updates In this scenario, we’ve created deepfakes of your senior leaders (perhaps the CEO or the … Continue reading
As courses to teach people how to use AI are popping up, I thought I’d share three (actually helpful) ways you can use AI – specifically Generative AI like Claude, Gemini, Chat GPT, or Copilot in your marketing or communications role today.* What would you add to this list? *Please check your company policies for … Continue reading
What do #SocialMedia platforms and free to use #GenAI tools have in common? Too long didn’t read: trading data for access. At some point over the past 15 or so years, we’ve become complacent with trading significant amounts of our personal data (instead of money) in exchange for access to social media networks. Similarly, we’re … Continue reading
Why do I doubt AI will steal all of our jobs? Three word summary: consumer purchasing power. If AI replaced all of our jobs, then everyone would be unemployed and unable to purchase products, pay our rents and mortgages, pay for entertainment, and so on… And if we’re unable to afford, well, anything because we’ve … Continue reading
As news feeds continue to get more saturated and consumer behaviour with social media changes, brands are going to need to engage consumers in much more considered ways. And with a TikTok ban looming in the USA, over the past few days we’ve seen users flock to Xiaohongshu (translated as “Little Red Book”, though often … Continue reading
Should you be worried about AI search hiding your digital PR coverage? Maybe. That’s because not all publishers are allowing AI bots to scan their sites, and some AI bots don’t scrape behind pay walls. This means some top publishers (such as the The New York Times) won’t be included in the AI Search Summary. … Continue reading
My wish for 2025? To improve the harmful bias we see coming from AI systems, to create a more equitable future. For the past year I’ve been working in the AI space as a Communications Manager, learning about AI and helping businesses communicate about this complex technology. And here’s the thing: AI is (basically) holding … Continue reading
Call me Katie 