What do #SocialMedia platforms and free to use #GenAI tools have in common? Too long didn’t read: trading data for access. At some point over the past 15 or so years, we’ve become complacent with trading significant amounts of our personal data (instead of money) in exchange for access to social media networks. Similarly, we’re …
Why do I doubt AI will steal all of our jobs? Three word summary: consumer purchasing power. If AI replaced all of our jobs, then everyone would be unemployed and unable to purchase products, pay our rents and mortgages, pay for entertainment, and so on… And if we’re unable to afford, well, anything because we’ve …
As news feeds continue to get more saturated and consumer behaviour with social media changes, brands are going to need to engage consumers in much more considered ways. And with a TikTok ban looming in the USA, over the past few days we’ve seen users flock to Xiaohongshu (translated as “Little Red Book”, though often …
Should you be worried about AI search hiding your digital PR coverage? Maybe. That’s because not all publishers are allowing AI bots to scan their sites, and some AI bots don’t scrape behind pay walls. This means some top publishers (such as the The New York Times) won’t be included in the AI Search Summary. …
Can we take a moment to appreciate this floaty skirt? Great! Thank you. Now I want to talk about today’s topic: environmentally sustainable clothing care. Yes, we all know about washing at lower temperatures, but there are a few more tips I can share with you: 1) Wash your clothes less often; only underpants and … Continue reading
Being a perfect consumer is not at all realistic; there are just too many sustainable and ethical causes to consider to be able to support all of them every time. But instead of throwing in the towel, it just means we need to identify the elements that most closely support our individual values. Continue reading
Slow Fashion Season 2019: 3 months, 10,000 people, no new clothes. I took part, and I’ll be honest: I completely missed the end! And while I had a two hiccups (including this dress, which is a designer sample and one of a kind), I’m proud of my efforts. Compared to my past shopping habits, I’ve … Continue reading
Designer outlet and overstock stores & sites aren’t always what they seem. Yes, they do carry overstock from past seasons, but they also list items designed specifically for discount sales. And depending on the brand guidelines it’s not always easy – or possible – to tell the difference. Don’t get me wrong; I don’t want … Continue reading
You know what? It’s hard to take part in trends when you’re only buying used / second hand, because you can’t always find what you’re after. But I like the hunt, so I was thrilled when I (finally!) found these 1970s vintage faux pearl beauties on eBay. Finally! Part of the pearl hair clip club … Continue reading
Sheet masks may be just as damaging to the environment as face wipes. Which I was not expecting, or what I wanted to hear. The issues? 1) Packaging: often sold individually and wrapped in non-recyclable plastic. These go straight to landfill. 2) Plastic backing: most sheet masks I’ve used have a plastic backing, which is … Continue reading
Guess what? October 2019 was my one year anniversary of not buying any clothing from fast fashion brands! One. Whole. Year. Can you imagine? Because I certainly didn’t think it’d be possible. But there I was. Now, I’m not going to pretend I’m perfect – because I’m certainly not! During that year I bought new … Continue reading
2 March and it’s now day 3 of our trip and we’ve arrived in our 2nd city: Berlin. Continue reading
Our second day in Amsterdam was a blustery one, as you can tell from this photo! See what I wore and we got up to on day two of our 14 day, 7 city trip. Continue reading
In the past whenever I’ve gone on holiday I’ve had a big suitcase. My mentality was to just chuck it all in and figure it out later. But this trip was different: we planned to visit 7 cities in 14 days, and I didn’t want to be lugging a big case around every two days. Continue reading
Call me Katie 