If you follow me over on Instagram you’ll know I posted a picture about this on Friday, but I was so excited about the charity cause I wanted to write a post about it, too!

Last Friday I received this special face cream and message from Kiehl’s, which celebrates the Kiehl’s and MTV Staying Alive Foundation partnership for 2015.The MTV Staying Alive Foundation is dedicated to stopping the spread of HIV/AIDS, and Tinie Tempah, the ambassador of MTV Staying Alive, designed this limited edition label for the Ultra Facial Cream*, with £2 from every purchase donated to the cause.

Kiehl’s has been working to fight the HIV / AIDS epidemic since the 1980s, and in the past 10 years Kiehl’s worldwide has raised more than $2,500,000 for the cause.MTV Staying Alive Foundation provides funding and training to youth-led HIV prevention projects around the world, and their work helps these projects and their young leaders to develop vital skills to build innovative, culturally relevant and sustainable organisations that lead the fight against HIV on the ground.

The reason this is so important to me is because I’ve got a couple of friends who are affected by HIV / AIDS, and I’ve seen how this has affected certain aspects of their lives. I think the work Kiehl’s is doing to raise money for this cause is fantastic, and I’m proud to say that even though I was gifted this cream, I instantly texted HIV1 to 70660 to donate £5.

Kiehl’s Ultra Facial Cream is our iconic light-textured, up to 24-hour moisturiser that helps to retain moisture within the skin, leaving skin feeling comfortable and well-balanced.

Please note: while the products marked with a star (*) in this blog post were gifts, the views expressed are my own.